We collect personal information that you voluntarily provide when you interact with our website. The types of information we collect include:

• Personal Data: Full name, email address, postal address, phone number, date of birth, and payment details.
• Account Information: Username, password, purchase history, and preferences.
• Communication Data: Any messages, reviews, or feedback you provide.
• Technical Data: IP address, browser type, device information, and browsing patterns (e.g., pages visited, time spent on the site).
• Transaction Data: Payment and delivery information related to purchases.

Pursuant to the UK General Data Protection Regulation, the Data Protection Act 2018, and the United Kingdom General Data Protection Regulation (collectively, for purposes of this Privacy Policy, “GDPR” ), personal information in this Policy is referred to as “personal data” as defined in the GDPR, and in this Policy can be interchangeably used with the term “personal information.” For residents of the United Kingdom, “personal data” is any information that, alone or in combination with other information, identifies or makes an individual identifiable.

Personal Information does not include data that has been effectively irreversibly anonymized or aggregated so that it can no longer enable us or others, whether in combination with other information or otherwise, to identify you.

Your personal data is collected and used by us to support a range of different activities or business purposes. The purposes and types of information we collect are listed in the chart below and should be understood to include uses of your personal data that are compatible with the purposes listed below:

• To Process Orders: We use your personal information to fulfil your orders, including payment processing, delivery, and customer service.
• To Personalise Your Experience: We use your preferences and past interactions to provide personalised product recommendations and marketing content.
• To Communicate With You: We send transactional emails (order confirmations, delivery updates) and, if you have opted in, marketing emails (promotions, new arrivals).
• To Improve Our Website: We analyse technical data to improve our website’s functionality, usability, and user experience.
• To Comply with Legal Obligations: We may use your information to meet legal requirements, such as fraud prevention and tax regulations.

We process your personal data based on the following legal grounds:

• Consent: Where you have provided your explicit consent (e.g., for marketing emails).
• Contractual Necessity: To fulfil the contract of sale between you and Emperor Global Business Limited.
• Legal Obligations: For compliance with applicable laws and regulations.
• Legitimate Interest: To improve our services, prevent fraud, and ensure the security of our website.

We do not sell, trade, or rent your personal information to third parties. However, we may share your information with:

• Service Providers: Third-party companies that help us operate our website, process payments, ship orders, and send marketing emails.
• Law Enforcement and Regulatory Bodies: If required by law or to protect the rights, property, or safety of our business or others.

We ensure that these third parties comply with data protection laws and only use your personal data for the intended purpose.

As part of our global operations, your personal data may be transferred to and processed in countries outside of the UK and the European Economic Area (EEA). In such cases, we ensure that adequate safeguards are in place to protect your data, in accordance with UK and EU data protection laws.

Under GDPR, you have the following rights regarding your personal information:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can ask us to correct any inaccurate or incomplete information.
• Right to Erasure: You can request the deletion of your personal data in certain circumstances.
• Right to Restrict Processing: You can ask us to restrict the processing of your data in specific cases.
• Right to Data Portability: You can request a copy of your data in a commonly used format.
• Right to Object: You can object to the processing of your data for marketing or legitimate interest purposes.
• Right to Withdraw Consent: If we rely on your consent for data processing, you can withdraw it at any time.

To exercise your rights, please contact us contact@himart.co.uk. We will respond within one month of receiving your request.

We are committed to ensuring the security of your personal information. We implement appropriate technical and organisational measures to safeguard your data from loss, theft, and unauthorised access. These include:

• Encryption: We use secure encryption protocols (SSL) for all transactions and personal data transfers.
• Access Control: Access to personal data is restricted to authorised personnel only.
• Regular Security Audits: We conduct regular security assessments to identify and mitigate risks.

Cookies are small text files placed on your device when you visit our website. We use cookies to:

• Enhance User Experience: Store your preferences and login information for a seamless experience.
• Analyse Website Traffic: Use tools like Google Analytics to track user behaviour and improve our website.
• Deliver Targeted Advertising: Show you relevant ads based on your browsing habits.

Types of Cookies We Use:

• Essential Cookies: Necessary for website functionality (e.g., logging into your account, completing a purchase).
• Performance Cookies: Collect anonymous data on how visitors use our website.
• Marketing Cookies: Track your activity across the web to serve personalized ads.

You can manage or disable cookies through your browser settings. However, please note that disabling essential cookies may affect your experience on our website.

Our website may contain links to third-party websites. This Privacy Policy does not apply to those websites, and we are not responsible for their privacy practices. We recommend reading the privacy policies of any external sites you visit.

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Once your data is no longer needed, we will securely delete or anonymise it.

We may update this Privacy and Cookie Policy from time to time to reflect changes in our practices or legal obligations. We will notify you of any significant changes through our website or via email. Please review this policy periodically to stay informed.

If you have any questions or concerns about this Privacy and Cookie Policy or how we handle your data, please contact us at:

Emperor Global Business Lmited
17, Denys Close, Dinas Powys.

contact@himart.co.uk

We are committed to resolving any concerns you may have and ensuring your data is handled responsibly.